Southern Boating features SANDS in The Bahamas!

Pictured at the end of her Brewery tour our (left to right) James 'Jimmy' Sands, CEO and Marilyn Mower, Editor of Southern Boating. (photo courtesy of Southern Boating)

Freeport, Grand Bahama – Despite all the gloom and doom in Grand Bahama, the Bahamian Brewery and Beverage Company continues to thrive in the second city!  In fact they are currently featured in Southern Boating’s May issue now on newsstands.

The internationally distributed magazine reaches more than 150,000 readers and has an annual subscription base of 47,000.  According to the magazine’s website http://southernboating.com, the monthly magazine is “written for those who enjoy an active, family-oriented, boating lifestyle by an editorial team enjoying literally hundreds of years of personal, hands-on boating experience.” 

Southern Boating is the largest boating magazine in the southeastern United States and has more than 38 years of history in the business.  Most importantly for the brewery, the magazine caters to “a well-heeled boating audience equally dedicated to long-distance cruising, coastal boating, recreational fishing, and water sports.”

“These are the tourists we see three or four times a year in The Bahamas,” noted James “Jimmy” Sands, CEO of Bahamian Brewery and Beverage Co. Ltd. “Whether they dock in Nassau, Grand Bahama, Abaco, Exuma, etc … we want them to sip a Sands!”  The well-known entrepreneur is the main focus of the four-page spread in the magazine’s May issue, which also highlights Bahamian cruising grounds, culture, events and cuisine.

“We chose Jimmy and his brewery because of our keen interest in Grand Bahama and because of his well known entrepreneurship for Bahamians,” said Marilyn Mower, Southern Boating’s Editor. “I think our readers would enjoy touring the brewery when they visit Grand Bahama, and let’s face it we like the beer too!”  Mower is a keen boater herself and lives on a small motor yacht in Florida; she flew in to Grand Bahama to interview Sands at his multi-million dollar brewery. 

 “I found myself talking to a passionate brewer who is so very proud to be Bahamian,” she noted. “Jimmy and his team were so welcoming to me, I was able to see the entire brewing process and they made sure I sipped a Sands as well as the wonderful High Rock.”

‘Tapping an Idea’, the feature article on the brewery, recounts the history of Sands and his family's history in the wine and spirits business and highlights his passion for brewing a truly Bahamian beer. “For four years I sat on the beach turning ideas over in my head, planning the details of how I would build a brewery when my non-compete clause expired” says Sands in the Southern Boating issue.

To read the entire article interested persons can click on to the Southern Boating website at http://southernboating.com and scroll down to featured articles. “We are very proud to be featured in Southern Boating” said Sands. “Its great to see all our hard work being appreciated by our neighbors, I’m an extremely proud Bahamian today!”

References: Marilyn Mower, "Tapping an Idea," Southern Boating 01 May. 2010

Southern Boating Escapes to The Bahamas
Southern Boating's May issue is a special edition on The Bahamas.  Pictured is the May cover of the largest boating magazine in the southeastern United States.  Southern Boating's Bahamas issue will not only highlight the Bahamian Brewery and Beverage Company but will also showcase the beauty of cruising in the island chain. “We are very proud to be featured in Southern Boating” said Sands. “Its great to see all our hard work being appreciated by our neighbors, I’m an extremely proud Bahamian today!”

(photo courtesy of Southern Boating)